A brand-new gift card that can be spent in many of Bristol’s independent, high street and hospitality outlets has launched, with the aim of offering a unique gifting option that supports the city centre economy.

The Love Bristol Gift Card has been created by Bristol City Centre BID, Redcliffe & Temple BID and Broadmead BID, and is available to buy online as either a physical or digital card.

With more than 50 businesses across the city including retailers, restaurants and service providers signed up to the gift card scheme, people can give a gift that feels very Bristol to their friends, family and colleagues. The recipient will be able to pick a new outfit, enjoy a meal out or buy something nice for their home from one of their Bristol faves, knowing they are support local businesses at the same time.

Owner and director of Mila Plants, Sam McKay, said the gift card will keep money locked in Bristol, and bring new money in too:

“Mila Plants started in lockdown and was named after my little girl because it’s a place of joy and happiness. As a queer-owned business, it’s also a safe space for all. Bristol is different to many other cities thanks to our independents. We joined the Love Bristol Gift Card because it’s a way of showing what we have here in Bristol – the vibrancy and personality that you can’t get anywhere else. It’s time for us to champion our small businesses. The Love Bristol Gift Card will keep money here in Bristol and bring money in, strengthening our local economy and making our city thrive.”