THE ELF ON THE SHELF®

Bristol’s enormous The Elf on the Shelf® Scout Elf® lande in the city, courtesy of the big man in red’s pals at Redcliffe & Temple BID.

Project Type
CREATING & PROMOTING A VIBRANT PLACE
Date
December 2023

From Friday 1 December until Sunday 24 December, the enormous 15 ft tall The Elf on the Shelf, wearing the iconic red suit and hat with white trim, white collar and mittens, appeared atop several of the city’s buildings. From some of the city’s highest vantage points, The Elf on the Shelf was the perfect early present to kids throughout Bristol, who were be delighted to spot the elf in a larger-than-life game of hide and seek.

With daily clues as to the elf’s exact location shared on the Redcliffe & Temple BID’s social media channels, fans were able to witness some classic Scout Elf fun as the elf unravelled toilet rolls or ate some festive treats. Those lucky enough to glimpse the first sighting of the Scout Elf helper on Friday 1 December had the opportunity to catch Love Bristol gift cards at the first location.

Locations

Isambard Kingdom Brunelf popped up across nine different locations in the city, including the Children's Hospital, Leonardo Hotel, BT Assembly and more.

Peros Bridge

Bridgewater House

Soapworks Development

Tower Wharf

BT Assembly

Leonardo Hotel

Children's Hospital

Two Glass Wharf

Bambalan

STEVE BLUFF, HEAD OF REDCLIFFE & TEMPLE BID, SAID:

“What better way to say Merry Christmas to Bristol than with a giant 15 The Elf on the Shelf®! It’s fantastic to support local talent on the national, and now international stage - and we can’t wait to delight workers, residents and visitors this festive season with a big old Christmas CRACKER - all while bringing festive fun to some of our city’s undiscovered areas.”

Bristol’s enormous The Elf on the Shelf® Scout Elf® lands in the city today, courtesy of the big man in red’s pals at Redcliffe & Temple BID. Following a city-wide call-out to name the city’s The Elf on the Shelf®, the Bristol’s elf’s name has been revealed as Isambard Kingdom Brunelfor Brunelf for short.

Isambard Kingdom Brunelf, aptly named after Bristol’s best-known civil engineer, was named by @jesspointon_ on Instagram who responded to the BID’s call-out on social media. The newly-named 15ft Scout Elf® marks a new feat of engineering to add to the original Brunel’s legacy.

Featured Press

Brunelf hit the headlines, with featured press including the following.

Bristol 24/7

GIANT ELF ON THE SHELF TO TRAVEL AROUND BRISTOL THIS CHRISTMAS

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Bristol 365

A giant version of The Elf on the Shelf Scout Elf is flying into Bristol this Christmas

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Secret Bristol

A Giant 15ft ‘Elf On The Shelf’ Is Up To No Good In Bristol This Christmas

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The Bristol Magazine Newsletter

"A giant Elf on the Shelf® Scout Elf® has appeared in Bristol for a game of hide and seek in the city"

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BBC

Giant Elf on the Shelf in Bristol wide 'hide and seek'

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That Christmas Magic

Huge Elf On The Shelf Hunt In Bristol, UK

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Daily Star

Giant Elf on the Shelf to be hidden around UK city

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Times Global News

Bristol Giant Elf Scout Named

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Bristol Live

Giant Elf on the Shelf to appear across Bristol from today

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